![]() ![]() Today, people, procedure, and real-world evidence are used by marketing teams as extensions of the original 4 Ps. When it was initially introduced, the marketing model of the 4 Ps was used to help marketing management identify any obstacles that would prevent people from purchasing their products. This includes SEO, advertising, social media, public relations, etc. Promotion: The marketing methods you use to get your product in front of potential buyers.This includes deciding which channels (retailers, online, etc.) to use and whether to sell through intermediaries, large third-party retailers like Amazon, or go direct to the consumer. ![]() Place: You need to determine where you will sell your product or service.This depends on what the market will bear, as well as your costs of production and distribution. Price: The amount you will charge for your product.You need to identify what customers want within your target market is and how your product fulfills their needs or wants. It could be a physical product line within a physical store or marketing tools and services through a website. The 4 Ps of marketing (also referred to as the marketing mix) is a managerial approach to marketing that was first introduced and popularized by Harvard University professors James Culliton and Neil Borden in the 1960s. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |